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Video editing · iOS

Video Editor

A short first run, a clear free versus Pro split, and an upgrade screen at the moment someone reaches for a Pro feature.

Category
Video editing
Platform
iOS
My role
Product designer: UX flows, UI design and clickable prototype
Year
2024
  • Mobile App Design
  • Product Onboarding
  • In-App Subscription
  • Mobile UI Design
  • Figma

Situation

Video editing apps live or die on how fast a new user gets to a first finished video.

Task

I designed this iOS video editor end to end, from onboarding to export. Focus: a short first-run flow, a clear free versus Pro split, and an upgrade screen shown when the user hits a Pro feature.

Video Editor case study, part 1 of 16Video Editor case study, part 2 of 16Video Editor case study, part 3 of 16Video Editor case study, part 4 of 16Video Editor case study, part 5 of 16Video Editor case study, part 6 of 16Video Editor case study, part 7 of 16Video Editor case study, part 8 of 16Video Editor case study, part 9 of 16Video Editor case study, part 10 of 16Video Editor case study, part 11 of 16Video Editor case study, part 12 of 16Video Editor case study, part 13 of 16Video Editor case study, part 14 of 16Video Editor case study, part 15 of 16Video Editor case study, part 16 of 16

What shipped

  • User flows
  • High-fidelity screens
  • Clickable Figma prototype
  • Developer-ready files

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